Brand strategy & identity · Napa Valley, CA
Branding built to make your business
impossible to confuse.
Branding built to make your business
impossible to confuse.
Branding built to make your business
impossible to confuse.
City 27 is a Napa Valley brand and marketing agency. We define what makes your business different, design the identity around it, and build it to work everywhere you market: your website, search, social and ads.
City 27 is a Napa Valley brand and marketing agency. We define what makes your business different, design the identity around it, and build it to work everywhere you market: your website, search, social and ads.
Free initial conversation · No obligation · Reply within one business day
Free initial conversation · No obligation · Reply within one business day
Brand identity Logo system Color & type Icon set
Brand identity Logo system Color & type Icon set
Brand identity Logo system Color & type Icon set
Fantasy Cakes and Fine Pastries
Fantasy Cakes and Fine Pastries
Brand identity Logo system Color & type Website
Brand identity Logo system Color & type Website
Brand identity Logo system Color & type Website
Wine Country Olive Trees & Gardens
Wine Country Olive Trees & Gardens
Logo & identity Color & type Website
Logo & identity Color & type Website
Logo & identity Color & type Website
Carreto Auto Spa
Carreto Auto Spa
Brand identity Vehicle wrap Website
Brand identity Vehicle wrap Website
Brand identity Vehicle wrap Website
Barril de Sabor
Barril de Sabor
Brand strategy · Positioning · Messaging · Logo design · Visual identity · Brand guidelines · Social media kits · Websites · SEO, AEO & GEO · Paid media
Selected work
Brands we’ve put into the world.
Identity is where the work starts, not where it ends. Every project below began with strategy and ended with a brand ready to market.
Fantasy Cakes and Fine Pastries
Bakery · Vacaville, CA
Brand identity Logo system Color & type Icon set
Wine Country Olive Trees & Gardens
Landscape & olive trees · Napa Valley
Brand identity Logo system Color & type Website
Carreto Auto Spa
Auto detailing
Logo & identity Color & type Website
Barril de Sabor
Food & beverage
Brand identity Vehicle wrap Website
Want this level of thinking behind your brand?
Start a Branding Project
City 27 solves the system, not just the logo.
ONE BLUE, SEVEN TOUCHPOINTS
Apply the system
Logo
Original design file
Website
Eyedropped from a JPG
Social posts
Template default
Online ads
Picked by eye
Newsletter preset
Flyers
Print shop’s CMYK
Sales deck
Copied from an old deck
Without a system: 7 touchpoints, 5 versions of the same blue. To a customer, that reads as five different businesses.
Case studies
From first question to finished brand.
How the thinking shows up in the finished work. Each case follows the same path: the business problem, the strategic decision, and the identity that came out of it.
View more cases
All
Fantasy Cakes and Fine Pastries
Wine Country Olive Trees & Gardens
Barril de Sabor
Fantasy Cakes and Fine Pastries
Fantasy Cakes and Fine Pastries
CLIENT
Fantasy Cakes and Fine Pastries
INDUSTRY
Bakery · Vacaville, CA
SCOPE
Brand identity Logo system Color & type Icon set
SYSTEM
Wordmark, 3 lockups, FC seal, 6 colorways, 2 typefaces, 16 icons
Challenge
Fantasy Cakes and Fine Pastries was an established bakery with an existing name, but its visual identity did not fully reflect the artistry, customization and attention to detail behind its work. The challenge was to create a color and typography system that felt appropriate for the category while expressing the handcrafted character of its custom cakes.
Strategy
We kept the established Fantasy Cakes name and rebuilt the visual language around it. The strategy paired expressive typography with a cream, dusty blue and chocolate brown palette, then introduced subtle ornamental details inspired by piping, frosting and the decorative finishing techniques used in custom cake design.
Identity
A condensed display serif gives the Fantasy Cakes name a distinctive, handcrafted presence, while the spaced “& Fine Pastries” line establishes a clear secondary hierarchy. Three wordmark lockups, an FC monogram seal, six colorways and a set of 16 line icons create a flexible identity system that can move from packaging and printed materials to digital applications without losing its character.
Industries & service area
Headquartered in Napa Valley.
Building brands worldwide.
Industries
Hospitality
Food & beverage
Wine-adjacent businesses
Professional services
Construction & trades
Retail
Consumer products
Growing local businesses
Where we work
Napa Valley
Sonoma
Solano
North Bay
San Francisco Bay Area
Sacramento
Northern California
And beyond
FAQ
Branding questions, answered.
Branding questions, answered.
Still deciding? Call (707) 439-5909 or email sales@city27.com.
What does a branding agency actually do?
How does branding help my marketing?
How much does branding cost?
How long does a branding project take?
What’s included in a brand identity?
What’s the difference between a logo and a brand identity?
Can City 27 redesign an existing brand?
Do you also build websites after creating the brand?
Can City 27 handle marketing after the brand launches?
Do you work with businesses outside Napa Valley?
What do I need before starting a branding project?
Who will I work with?
Brand strategy & identity · Napa Valley, CA
Branding built to make your business
impossible to confuse.
City 27 is a Napa Valley brand and marketing agency. We define what makes your business different, design the identity around it, and build it to work everywhere you market: your website, search, social and ads.
Free initial conversation · No obligation · Reply within one business day
Brand identity Logo system Color & type Icon set
Fantasy Cakes and Fine Pastries
Brand identity Logo system Color & type Website
Wine Country Olive Trees & Gardens
Logo & identity Color & type Website
Carreto Auto Spa
Brand identity Vehicle wrap Website
Barril de Sabor
Brand strategy · Positioning · Messaging · Logo design · Visual identity · Brand guidelines · Social media kits · Websites · SEO, AEO & GEO · Paid media
Selected work
Brands we’ve put into the world.
Identity is where the work starts, not where it ends. Every project below began with strategy and ended with a brand ready to market.
Fantasy Cakes and Fine Pastries
Bakery · Vacaville, CA
Brand identity Logo system Color & type Icon set
Wine Country Olive Trees & Gardens
Landscape & olive trees · Napa Valley
Brand identity Logo system Color & type Website
Carreto Auto Spa
Auto detailing
Logo & identity Color & type Website
Barril de Sabor
Food & beverage
Brand identity Vehicle wrap Website
Want this level of thinking behind your brand?
Start a Branding Project
City 27 solves the system, not just the logo.
ONE BLUE, SEVEN TOUCHPOINTS
Apply the system
Logo
Original design file
Website
Eyedropped from a JPG
Social posts
Template default
Online ads
Picked by eye
Newsletter preset
Flyers
Print shop’s CMYK
Sales deck
Copied from an old deck
Without a system: 7 touchpoints, 5 versions of the same blue. To a customer, that reads as five different businesses.
Case studies
From first question to finished brand.
How the thinking shows up in the finished work. Each case follows the same path: the business problem, the strategic decision, and the identity that came out of it.
All
Fantasy Cakes and Fine Pastries
Wine Country Olive Trees & Gardens
Barril de Sabor
Carreto Auto Spa
01 Fantasy Cakes
02 Wine Country
03 Barril de Sabor
Fantasy Cakes and Fine Pastries
CLIENT
Fantasy Cakes and Fine Pastries
INDUSTRY
Bakery · Vacaville, CA
SCOPE
Brand identity Logo system Color & type Icon set
SYSTEM
Wordmark, 3 lockups, FC seal, 6 colorways, 2 typefaces, 16 icons
Challenge
Fantasy Cakes and Fine Pastries was an established bakery with an existing name, but its visual identity did not fully reflect the artistry, customization and attention to detail behind its work. The challenge was to create a color and typography system that felt appropriate for the category while expressing the handcrafted character of its custom cakes.
Strategy
We kept the established Fantasy Cakes name and rebuilt the visual language around it. The strategy paired expressive typography with a cream, dusty blue and chocolate brown palette, then introduced subtle ornamental details inspired by piping, frosting and the decorative finishing techniques used in custom cake design.
Identity
A condensed display serif gives the Fantasy Cakes name a distinctive, handcrafted presence, while the spaced “& Fine Pastries” line establishes a clear secondary hierarchy. Three wordmark lockups, an FC monogram seal, six colorways and a set of 16 line icons create a flexible identity system that can move from packaging and printed materials to digital applications without losing its character.
Industries & service area
Headquartered in Napa Valley.
Building brands worldwide.
Industries
Hospitality
Food & beverage
Wine-adjacent businesses
Professional services
Construction & trades
Retail
Consumer products
Growing local businesses
Where we work
Napa Valley
Napa
Sonoma
Solano
North Bay
San Francisco Bay Area
Sacramento
Northern California
And beyond
FAQ
Branding questions, answered.
Still deciding? Call (707) 439-5909 or email sales@city27.com.
What does a branding agency actually do?
How does branding help my marketing?
How much does branding cost?
How long does a branding project take?
What’s included in a brand identity?
What’s the difference between a logo and a brand identity?
Can City 27 redesign an existing brand?
Do you also build websites after creating the brand?
Can City 27 handle marketing after the brand launches?
Do you work with businesses outside Napa Valley?
What do I need before starting a branding project?
Who will I work with?